Radio is facing its biggest challenges as we progress in the 21st Century. Gone are the days when there were a limited choice of listening, especially in the UK, where it was dominated by the BBC and after 1973, a small but growing collection of commercial stations.

Today there are very real threats to the hundred year old medium….

  • Streaming services such as Spotify allowing you customize your listening, and for a small monthly fee remove advertising
  • MP3 shuffling of your favourite music
  • Tight budgets resulting in the merging of stations and less local broadcasting
  • The increasing use of set playlists, making it hard for new music to be heard
  • Easily access to music on the Internet using services such as YouTube and Vevo
  • Lack of freedom for presenters to choose music for their shows
  • The focus on music that attracts the biggest audience so drawing advertising revenue
  • Employing well…

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